As we grow older, we often go one of two ways with our beauty routines. Some of us will stop using makeup entirely, whereas others will look to use more makeup than they ever previously have. There’s no right or wrong as to what you should choose, but it can be helpful to know that choosing one or the other is not always necessary. Most older women wear more makeup as a means of hiding skin ageing, redness or dark circles that they may not wish for others to see. Those who stop wearing makeup entirely as they age usually do so because their makeup sits and looks differently on their face compared to what it used to, so it feels easier to wear none at all. Today’s makeup advice from professionals and enthusiasts in the industry can sometimes feel specific to the younger demographic, and while it might be helpful to them, it’s certainly not the same for older generations. It’s important for successful beauty giants like REFY Beauty to recognise that beauty advice to older demographics is equally as important as what’s shared to younger audiences. In this article, we will discuss exactly why mature skin deserves different makeup advice.
Changing Skin Moisture
As we mature, it’s normal for collagen levels and the natural oils in our skin to dramatically decrease. Regardless of what your skin type has been previously, this imbalance will cause the skin to feel much drier and more sensitive too. Older women should prioritise moisturising and hydrating products in their beauty routines, but also in their skincare alike. There’s only so much a hydrating makeup product can do for dry and textured skin, which is why it’s important to start your beauty routine with moisturising skincare products. Skincare routines don’t need to be complicated or expensive, and if a routine or certain products have always worked for you and your skin, it’s important to carry on using these products. It is recommended, however, to use a hydrating moisturiser before applying makeup products to help smooth fine lines and wrinkles as well as soften the skin’s harsh texture.
Changing Skin Tone
Just like the skin’s moisture levels and texture, our skin tone also changes as we get older. Don’t be alarmed if your skin starts to feel thinner and look paler – this happens to most people. It’s actually from the age of 30, when our melanocytes, also known as melanin-producing cells, reduce by up to 20% each decade we age. As levels of melanin decrease in the skin, the face becomes lighter, and blood vessels under the skin may also appear more prominent. Because of this change, it’s important that older women use products that are much lighter on the skin and are matched to the lighter skin tone they’re moving into. So that your makeup looks natural, use soft, warm-toned bronzers and cream blush that complement the skin’s tone rather than work against it. For controlled and seamless application, start off with a small amount of product on your brush and gently apply it to the face, collecting more product as necessary.
